When you brand something, you mark it. When people see your mark, they remember your message.
When someone says, “I’m a Christian,” that mark evokes a misinterpreted message: Bigoted, judgmental, politically motivated, etc. Why? Because people stamped the logo (“Christianity”) on people, programs, and politics that were not actually the true product.
Thus, people without a Christian background often misunderstand the Christian life and worldview. This is partly due to misrepresentation, and partly because they haven’t personally encountered our true product—the Bible.
So at Bibles.net we are re-branding “Christianity.” We’re starting fresh—not with a novel message, or new product. The world needs the true, the old, and eternal Word of God. And we still believe in it.
Our brand is not “what we Christians think,” it’s “what the Bible says.” Before we called ourselves Christians (Acts 11:26), God’s people were defined by whether they heard God’s Word and believed it, or not. That’s what Christianity is: it’s taking God at his Word about all things, and most importantly, about his Son, Jesus Christ.
That’s why our site exists. We want to give our world what God says. We want to open God’s Word, and compel the world to open it for themselves, so that people might believe its message about Christ for salvation. We want others to know Christ—for he is the Way, the Truth, and the Life.
Today, people search for their way, their truth, and their life on Google. Suicidal teens ask Google for hope, worn out mothers ask for relief, and countless search Google for pleasure and purpose. That’s our market.
But there’s a problem. We’ve noticed a gap between the excellent, theologically heavy content on how to read, study, and live the Bible, and the popular biblically-devoid content that is easy to find, understand, and consume.
Christian sites often use a language learned over time, filled with biblical phrases and theological titles. By the knowledge they assume, these sites can be unintentionally inhospitable to those with no Christian background. They cater to the converted and ignore the newcomer.
But we believe that by simply defining terms we can win back the ear of those who desperately need to hear God’s Word.
We expect that our audience has encountered our knock-off brand, and some of our Christian lingo has been cheapened by false advertising. So we must clarify what we mean. We will choose words our audience understands, and explain words they don’t, assuming they are unfamiliar with our lingo.
We are creating a site that can teach God’s Word to anyone, especially those who have no Christian background, and are looking for hope. We want to offer them the Bible and the tools they need to grow in understanding it, so that they might encounter Jesus Christ, the only source of lasting peace, joy, and hope.
Bibles.net is just a new logo on the age-old truth of Christianity, presented to the online market, Google. The product is God’s Word. And we only care to promote Jesus Christ. He is what our world desperately needs—and we believe we can offer him in the tiny space of the I-phone screen.
— From the Editor